John Mueller, one of Google’s lead Webmaster Trends Analyst, equated press releases to advertisements. It was specifically asked if all links in press releases need to be nofollowed or just “links with optimized anchor text” in press releases need to be nofollowed. While John said it would be somewhat okay to have direct URLs linked […]
Are your advertising campaigns failing to make a dent in the market? You, perhaps, need to relook your promotional strategies. You could augment your advertising efforts through public relation (PR) management or even drop advertising entirely in favor of building greater credibility through news, endorsements, and discussions about your business. Public relations give a boost […]
If you want to see your company’s name in print more often, a well written press release could be the key to grabbing the attention of your targeted audience. Getting free publicity in the media is a tough task but there are many companies doing it successfully with impressive press releases from time to time. […]
Press releases are great ways to communicate various events about your company. These events can include participation with industry trade shows, new product announcements, strategic partnerships, and personnel changes. Press releases have an added benefit that not every company knows how to use. The added benefit of press releases is that they can greatly improve […]
Social media is arguably one of the biggest innovations in marketing over the century. Facebook, Twitter, LinkedIn, Google Plus, and other social media outlets have proven their ability to leverage a combination of keywords and users to create highly effective targeted marketing campaigns. Without the power of social media, press releases seemed to be lacking […]
