Posted on Leave a comment

Healthcare and OTC Market is Exploring Key Attitudinal, Behavioral Insights, Shaping Opportunities in the Growing Competitive Industry: Radiant Insights

“Radiant Insights” includes new market research report on “Healthcare and OTC Market Report” to its huge collection of research reports.

The market for healthcare and OTC is primarily driven by the Health and Wellness megatrend, but manufacturers must look beyond health functionality alone to remain relevant in an ever-evolving category. Pharmaceutical, sports nutrition, and healthcare companies must draw on inspiration from the broader food and drink space to respond to trends such as “”pill fatigue,”” and a growing preference for “”natural”” healthcare solutions.

Key Findings
– The pressures of busy modern lifestyles are taking their toll on consumers, with tiredness and stress being the most pressing health concerns influencing today’s consumer.

– After looking or feeling good, reducing the risk of disease and supporting health is the primary motivation for exercise among the most active consumers creating opportunities for multifunctional sports nutrition that incorporates additional health benefits,

– Despite growing preferences for food over pills, consumers are still more likely to use vitamins, minerals, and other food supplements regularly than food or drinks with specific functional health benefits.

View summary of this report @

– Top Trends in Healthcare and OTC explores key attitudinal and behavioral insights shaping opportunities in over-the-counter medication; vitamins, minerals and supplements; functional food and drink; and sports nutrition. It identifies five of the most influential trends that brands should leverage in order to differentiate themselves in an increasingly competitive market.

– CONSUMER INSIGHT: Access information from our consumer surveys to identify the attitudes and behaviors driving key trends.

– DRIVERS: Understand the key insights and trends that are growing the market.

– INNOVATION: See the best examples of innovation, linked to clearly identified trends.

Reasons To Buy
– Identify the top five trends driving the over-the-counter medication; vitamins, minerals and supplements; functional food and drink; and sports nutrition sectors.

– Gain insight into the key consumer segments that are most likely to be a key focus for innovation.

– Put innovative products into context by connecting them to specific consumer trends and needs.

– Get inspiration for innovation programs and new product development.

Browse “Pharmaceuticals & Healthcare” related Reports by Radiant Insights:

Global Single-use System Industry 2015 Market–

Global Fibrin Sealant Human Industry 2015 Market –

China Fibrin Sealant Human Industry 2015 Market –

Table of Contents

1. Introduction

2. Innovation Trends in Healthcare
– Pill Fatigue
– Connected Health
– Naturally Functional
– Make it Personal
– Simplified Health

3. Conclusions

4. Appendix

Request Sample Copy of This Report @

About Us:

Radiant Insights Inc. is a platform for companies looking to meet their market research and business intelligence requirements. We assist and facilitate organizations and individuals procure market research reports, helping them in the decision making process. We have a comprehensive collection of reports, covering over 40 key industries and a host of micro markets. In addition to over extensive database of reports, our experienced research coordinators also offer a host of ancillary services such as, research partnerships/ tie-ups and customized research solutions.

Media Contact
Company Name: Radiant Insights, Inc.
Contact Person: Michelle Thoras, Corporate Sales Specialist – USA
Phone: (415) 349-0054, Toll Free: 1-888-202-9519
Address:28 2nd Street, Suite 3036
City: San Francisco
State: California
Country: United States