The global web content, search portals, SEO services and social media market was valued nearly at $392 billion in 2018. Asia Pacific is the largest market for web content, search portals, SEO services and social media market companies, accounting for around 38% of the global market. The USA is the largest country in terms of value in the web content, search portals, SEO services and social media market.
The web content, search portals, SEO services and social media market consists of the revenues generated from sales of advertising, subscriptions and advisory services by that publish and/or broadcast content on the internet exclusively, or operate websites that use a search engine to generate and maintain extensive databases of Internet addresses and content in an easily searchable format or operate websites that enable customers to interact, create and share content and information or provide advisory services for businesses to optimize their websites.
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Web Content, Search Portals, SEO Services And Social Media Market Size
The global market for web content, search portals, SEO services and social media is expected to grow at a growth rate of around 18%. Growth in the historic period resulted from technological development, the emergence of digital media advertising and increased internet penetration.
The market for web content, search portals, SEO services and social media is highly concentrated with a small number of large players holding a significant market share. Major players in the market are Google LLC, Facebook Inc., Netflix Inc., Baidu and Tencent Holdings.
Alphabet Inc., which owns Google LLC, was the largest company in the web content, search portals, SEO services and social media market in 2017.Google LLC is a subsidiary of Alphabet Inc., which was established in 1998 and is headquartered in Mountain View, California, USA
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The web content, search portals, SEO services and social media market is segmented by type, and by geography.By Type- The web content, search portals, SEO services and social media market is segmented by service type into
- a) Internet Search Portals
- b) Digital Publishing And Content Streaming
- c) Social Media
- d) Search Engine Optimization Services
The top opportunities in the global web content, search portals, SEO services and social media market will arise in internet search portals segment, which will gain $ 176.5 billion of global annual sales by 2022. Social media had the highest growth rate of nearly 38.1% during the historic period. The fastest growth in the historic period can be attributed to rapid rise in the number of businesses in emerging economies, and rapid increase of social media users in countries such as India and China, where the number of social media users grew at a CAGR of 16.7% and 6.06% respectively during the period 2015-2018.
By Sub-Segment The internet search portals market is segmented by sub-segment into
- a) Retail and Wholesale
- b) Transportation Manufacturing
- c) Food and Beverages
- d) Financial Services
- e) Information Technology
- f) Electrical And Electronics Manufacturing
- g) Media and Recreation
- h) Transportation Services
- i) Healthcare
- j) Others
The digital publishing and content streaming market is segmented by sub-segment into
- a) Content Streaming
- b) Digital Publishing
The social media market is segmented by sub-segment into
- a) Social Networking
- b) Micro Blogging and Instant Messaging
- c) Photo Sharing Networks
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