The global eye makeup market size is expected to value at USD 21.41 billion by 2025 to expand at CAGR of 5.7%. Rising awareness regarding physical appearance is projected to drive product demand. Also, increasing per capita income in developing countries such as China, India, Brazil, and Indonesia, allowing the consumers to spend on cosmetic products, is expected to further fuel the growth.
Over the past few years, rapidly growing social media has impacted the market positively. The manufacturers have expanded their brand campaigns with the help of brand ambassadors and celebrities through social media channels such as Instagram, Facebook, YouTube, Pinterest, Twitter, and makeup related blogs. These digital platforms not only drive the product demand but also educate the consumers through product centric beauty tutorials. It has enabled the producers to contact the consumers directly, encouraging consumers to explore new products.
Amid the Covid-19 pandemic, Americans are piqued with eye liners, brows, and eye makeup as masks have changed the makeup way for Americans. Estee Lauder Chairman reported that Lipstick segment has been severely hit and the pandemic could indicate the decline of “lipstick index”. Also, E-commerce giant Amazon has reported huge dip in sales of lip color and care in April 2020 and in the meanwhile, the sales of eye makeup significantly shot up by June 2020.
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Eye Makeup Market Report Highlights
• North America held or the largest market share of more than 30.0% in 2018
• Eye shadow segment is expected to witness the fastest CAGR of 6.2% from 2018 to 2025
• In terms of product, mascara held the largest market share of more than 35.0% in 2018
• Asia Pacific is expected to witness the fastest CAGR of 8.3% from 2018 to 2025. Increasing number of working class women in emerging economies including China, India, Bangladesh, and Pakistan as a result of increased concentration of MNC offices on a domestic level is projected to have a strong impact on the regional growth
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Eye Makeup Market Segmentation
Grand View Research has segmented the global eye makeup market on the basis of product, distribution channel, and region:
Eye Makeup Product Outlook (Revenue, USD Million, 2015 – 2025)
• Mascara
• Shadow
• Liner
• Pencil
• Brow
• Others
Eye Makeup Distribution Channel Outlook (Revenue, USD Million, 2015 – 2025)
• Online
• Offline
Eye Makeup Regional Outlook (Revenue, USD Million, 2015 – 2025)
• North America
• The U.S.
• Europe
• Germany
• Asia Pacific
• China
• India
• Central & South America
• Brazil
• Middle East & Africa
List of Key Players of Eye Makeup Market
• L’Oreal S.A.
• The Procter & Gamble Company
• The Estee Lauder Companies Inc
• Shiseido Company
• Amway
• Chanel S.A.
• COLORBAR Unilever
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About Grand View Research
Grand View Research is an India & U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services.
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