The new report by Expert Market Research titled, ‘MENA Egg Powder Market Report and Forecast 2021-2026’, gives an in-depth analysis of the MENA egg powder market, assessing the market based on its segments like types, end users and major regions. The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analyzing the market based on the SWOT and Porter’s Five Forces models.
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The key highlights of the report include:
Market Overview (2016-2026)
Forecast Historical Market Size (2020): USD 140 million
Forecast CAGR (2021-2026): 6.5%
Forecast Market Size (2026): USD 205 million
The Middle East and North Africa (MENA) food and beverage industry is experiencing rapid growth for egg powder products, particularly those used in the manufacturing of infant food, pastries, custard, and other confectionaries. Like eggs, the powdered version of eggs is rich in minerals and proteins but low in carbohydrates. Increasing physical fitness trends in the region, as well as increased awareness of the health benefits of egg consumption, are driving regional growth of the market. The product’s rising demand is a result of its favourable characteristics, which include a five-year shelf life, a low weight per volume, contamination-free packaging, efficient storage space use, and ease of transportation. Due to the dynamic lifestyle in the MENA area, the demand for processed foods in the food and beverage industry is driving the market growth of egg powder.
Industry Definition and Major Segments
Egg powder is made by spray drying fresh eggs. Egg powder is a non-perishable product that is easy to use. The powder is frequently found in three forms: whole egg powder, yolk egg powder, and white egg powder. It is a high-protein source.
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By type, the market is divided into:
- Whole Egg Powder
- Yolk Egg Powder
- White Egg powder
By end user, the market is divided into:
- Bakery
- Sauces, Dressings and Mixes
- Others
By region, the industry is categorized into:
- Saudi Arabia
- Iran
- The United Arab Emirates
- Israel
- Egypt
- Morocco
Market Trends
Fresh eggs are dehydrated using the spray drying method to produce egg powder. It contains a lot of protein, calcium, calories, minerals, and other nutrients. It’s also lactose-free and has a minimal carbohydrate, cholesterol, and fat content when compared to a whole egg. It also has a long shelf life and excellent binding and emulsion qualities, making it an excellent substitute for raw eggs in a variety of culinary preparations. Egg powder is non-perishable, easy to use, and transportable. It doesn’t need to be refrigerated. It is currently offered in a variety of price ranges to meet the needs of a wider market base. The surge in demand for egg white powder as a high protein supplement in the MENA region can be related to a shift in consumption habits away from carb-based items and toward protein-based products. As a result of the increased demand for white egg powder in the food sector, high protein consumption stimulates metabolism and results in the burning of extra body fat.
Noblegen Inc., a well-known nutritional products company, launched its first direct-to-consumer plant-based whole egg powder in the MENA region. The egg powder is touted as an egg substitute that is vegan-friendly, cholesterol-free, and soy-free. Whole egg powder is suitable for a wide range of commercial uses, including baking and confectionery. The product is preferred as a long-term, cost-effective, and reliable substitute for conventional chicken eggs. Additionally, because it is easily accessible via online channels, it is expected to positively impact market growth during the forecast period. These factors are expected to boost the market during the forecast period.
Key Market Players
The major players in the market are Ovostar LTD, The Cham2000 Company, Greenfield Assets Limited, among Others. The report covers the market shares, capacities, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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