Rogue Baron (OTCMKTS: SHNJF) is on a mission with a clear destination: to use the success of its Shinju Japanese Whisky brand to reach a mid-eight figure valuation.
In a recent interview, Rogue Baron CEO Ryan Dolder said “Based on our market, strategy, and our current brands, once we reach 10,000 cases sold per year, we believe the [Shinju Japanese Whisky] brand could be worth upwards of $50 million.”Rogue Baron has its sights set on growing its already well-established premium spirits business to at least $50 million. Valuations of this size are certainly not unheard of, even in a niche category like that of Japanese whisky.
-With the proper investment, Rogue Baron has laid out a path to this valuation and is making the pitch to investors for getting in now before they hope to skyrocket.
How Rogue Baron Plans to Reach $50 Million
Two words: Marketing and Inventory
Marketing
Currently selling roughly 3,000 cases per year, Rogue Baron has tested its brand and has been rewarded with a growing market presence.
Rogue Baron has created a well-oiled sales and marketing machine and continues to add to it.
In order to grow the brand to the yearly 10,000 cases goal, the firm needs to up its marketing and sales staff and resources.
This growth in sales and marketing operations includes additional sales representatives and brand ambassadors as well as the necessary support staff. They are ready to create new jobs.
Inventory
Additional resources in marketing and sales are key but only the first half of the equation.
Sales reps and ambassadors are going to need more bottles to sell!
Investing in inventory is the second half of Rogue Baron’s growth strategy.
Producing whisky is a little more complicated than most other spirits because of the required aging process. Unfortunately, firms that see an increase in demand are unable to simply ramp up production. They must have access to the aged whisky.
Fortunately for Rogue Baron, they’ve thought this through and have secured relationships to help them meet 10,000 cases per year demand.
In addition, Rogue Baron has planned for its future by producing not only its 2 and 4 year expressions, but also 8, 10, 12, 15, and even 20 year expressions!
Rogue Baron has enough Shinju Japanese whisky for years to come!
Rogue Baron (OTCMKTS: SHNJF) is ready to meet demand once it is driven by the larger sales and marketing operation.
How SHNJF Prepared to Execute the 10,000 Case Strategy
Let’s take a look at three milestones SHNJF has reached to move closer to its 10,000 cases goal.· Established a brand (Shinju Japanese Whisky) with growing demand in a niche category· Reached 3,000 cases sold per year· Signed distribution deals in the UK, Spain, and a national distribution deal in the US
Investors looking to join Rogue Baron’s quest to a $50 million valuation would be buying in at $0.10 per share today. Rogue Baron certainly has plans for that stock price to rise as it meets its strategic objectives and pushes toward that magic 10,000 cases.
Will you be adding SHNJF to your watchlist?
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