Yoav Kutner, CEO and co-founder of OroCommerce, was interviewed for a feature in Industrial Technology. In the article, industrial journalist, TR Cutler questioned the merits of CPQ (Configure, Price, Quote) when many advanced B2B eCommerce software solutions are the better tool. According to Cutler, “Traditional eCommerce platforms may not be able to replace CPQ, but best-in-class eCommerce solutions are able to do so offering offer native configurable product functionality.”
Kutner suggested, “An open-source customer relationship management (CRM) solution must include customer interaction data capture, marketing tools, dashboards, and more. Customer interactions, such as support tickets, email responses, and product views, are captured and tracked across multiple touchpoints, including B2B and B2C online stores, POS systems, email campaigns, and social channels.”
This option is quite basic, but it can be customized and extended. Providing ‘product bundling’ as a top priority feature is intentional, specifically because it will improve the way current configurable products work and make it basically a CPQ replacement.
Investigating these claims, it was determined that the B2B eCommerce solution has both quoting and quote negotiation functionality native in the system, making it possible to smoothly negotiate configurable orders. Similarly, configurable rules and workflows allow one to set up any logic behind product bundling or quoting and ordering processes.
Industrial Technology is an international magazine focusing on machines, plants, components, automation, plastic, industry 4.0, and steel.
About Oro, Inc.:
Oro Inc. builds customer-driven, powerful, and flexible software for B2B digital transformation. The groundbreaking flexibility of their digital solutions coupled with a robust set of B2B features available out of the box, ensures Oro’s B2B eCommerce and B2B marketplace management platforms are specifically designed for manufacturers, distributors, wholesalers, and multi-channel brands. Powerful core capabilities of the products, ease of customization and implementation, and the availability of a strong and knowledgeable technology ecosystem of solution integrators ensure best-in-class efficiency and time to market.
This integrated technology solution provides a diverse range of B2B features and capabilities including:
- Personalization
- Localization
- Built-in multi-channel CRM
- Powerful workflows
- Pricing engine
- Multi-website and multi-warehouse support
Oro, Inc. was launched in 2012 by former Magento co-founders including Yoav Kutner, Chief Executive Officer, who was named a Supply & Demand Chain Executive Pros to Know recipient.
The Oro team and partners, celebrate the company’s 10-year anniversary, remotely delivering innovative solutions for dynamic companies embarking on digital transformation. OroCommerce was recognized as a strong player in the eCommerce vendors’ market by all major analyst firms including IDC, Gartner, and Forrester. Follow on Twitter @OroCommerce or call at (323) 591-1514.
Media Contact
Company Name: Oro, Inc.
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Website: https://oroinc.com/