Digital marketing skills aren’t hard to learn but mastering them is another story. To put them into effect and gain results, one must pay attention to trends and combine effective strategies to get results. Setting specific goals can help you get started and stay on course. The renowned digital marketer and media strategist, Austin Rotter believes marketers must set New Year’s resolutions for themselves.
“Making New Year’s resolutions as a marketing professional helps you reflect on the past, present, and future. Resolutions act as catalysts as they help you improve your skills and performance. You can make plans to try new strategies, technologies, or tools in order to be the best version of yourself,” Austin explained.
According to him, improving the user experience (UX) should be at the top of that list. This is something that can improve a brand’s overall perception because quality represents reliability and trustworthiness.
“A well-thought-out design improves user experience,” Austin clarified, “it increases interaction, engages with the users, and helps you retain customers. The same can be said about high-quality content as it engages with the audience and provides what they have been looking for on the internet. So marketers should add user experience and high-value content to their New Year’s resolutions.”
Austin is of the opinion that marketers should try and post different types of content. Instead of solely focusing on blogging or PPC ads, digital marketers must also go for running PR campaigns, video advertisements, and social media promotions.
He suggests digital marketers must make a resolution to produce more video content. People are inclined towards visuals and prefer watching videos over reading text or viewing static images. Brands are already making promotional videos and Instagram reels and it’s time for marketers to capitalize on short videos using channels like TikTok, YouTube Stories, and Facebook.
“Attention span of average humans has reduced to only 8 seconds and it’s hard to keep them engaged with only texts. Videos can greatly improve audience engagement levels and marketers can utilize tools to edit and post videos for multiple platforms. Then there are tools like Hootsuite that can help you schedule your posts.”
The acclaimed media strategist believes marketers must work smarter and try using the latest technology and tools. Instead of producing content for each platform, they should focus on repurposing content in 2023. Marketers should produce more videos for better engagement and try automation tools to save time and streamline their workflow.
To read more about content marketing strategies and tactics, please visit: https://austinrotter.net.
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