Sports Nutrition Market size was valued at USD 39.98 billion in 2019 and is poised to grow from USD 42.9 billion in 2023 to USD 81.8 billion by 2031, growing at a CAGR of 7.4% in the forecast period (2024-2031).
Sports nutrition is undergoing notable growth impacted by the rising health consciousness for health, growing participation in fitness and sports activities, and increasing shift towards a healthy lifestyle. The market is also progressing on the back of the emphasis on natural ingredients, modernizations in product formulations, and specialized formulations satisfying diverse dietary needs. Digital marketing and e-commerce are also vital propellants for the market expansion, enabling businesses to expand their geographic presence. Also, clean labelling and sustainability are gaining prominence and creating an impression on users, impacting brand loyalty and product development.
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With increasing awareness regarding environmental issues and health, the demand for plant-based protein sources is escalating on a large scale. products, such as help protein, brown rice, and pea protein are gaining popularity and are increasingly preferred alternatives to the traditional casein and whey proteins. This major trend is not only demanded by vegetarians and the vegan population but also by individuals and groups who demand clean-label alternatives. Furthermore, growing customization and personalization is yet another trend witnessed in the sports nutrition market. Consumers are increasingly preferring customized products as per their fitness and health goals. This results in the growth of more personalized nutrition. Companies are also using technology to deliver customized supplements depending on personal dietary needs, genetic profiles, and fitness levels.
Innovative Product Formulations and Rise of E-Commerce and D2C Channels are the Progressing Market Developments
Several brands are concentrating on innovative product formulations that integrate functional elements like adaptogens, peptides, and superfoods (chia seeds and spirulina). This trend is projected to improve joint health, enhance recovery process, and offer additional health advantages. These advances not just attract a wide range consumers and athletes, but also are an attraction among a large consumer base who desire inclusive health benefits, widening consumer base of sports nutrition. Moreover, the recent pandemic accelerated inclination towards online shopping with numerous sports nutrition companies increasing their geographic reach and increasing consumer base. D2C models have gained huge popularity and enable companies to bond with customers and collect essential and useful data. This inclination allows enhanced user insights, better inventory management, targeted marketing, and improved overall sales performance. It also offers consumer engagement and simplified personalized marketing.
- In January 2024, Abbott Laboratories announced the launch of a novel protein shake for adults who are seeking to maintain their muscle mass and lose weight. The company also stated that it is the pioneer among its diverse product range introduced under the brand name ‘Protality’.
- In June 2024, Clif Bar & Company announced line up 2024 for CLIF CORPS’ Athlete Coalition presenting various renowned sports athletes like Sophia Smith, Daniel Romanchuk, and more. The company is honoured to partner with these advocates and athletes to back specific non-profit local communities programming and youth sports clinics.
- In March 2024, Optimum Nutrition by Glanbia Performance Nutrition unveiled its novel global communication campaign, named ‘Unlock More You’. The campaign is launched in 100 markets and is inspired by the brand’s creative idea signifying ‘there is more of you in you’. The brand journey is continued with the same focus on sports nutrition segment by shifting towards gyms and encouraging the services by Optimum Nutrition.
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This report covers the following segments:
- A. Type
- Vitamins
- Minerals
- Carotenoids
- Probiotics
- Proteins
- Amino Acids
- Carbohydrates
- Fats & Fatty Acid
- Lipids
- Enzymes
- Others
- B. Application
- Pre-Workout
- Post-Workout
- Weight Loss
- Others
- C. Formulation
- Tablets
- Capsules
- Powder
- Soft Gels
- Liquid
- Gummies
- D. Consumer Group
- Children
- Adult
- Geriatric
- E. Sales Channel
- Brick And Mortar
- E-Commerce
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Emerging Development and Trends to Drive New Era of Sports Nutrition
Since consumers are increasingly moving towards personalized solutions and inclusive health benefits, companies are adapting to cater to these growing demands. Strategies like collaborations with professionals and influencers notably improve brand engagement and credibility. Altogether, these developments and trends denote a vibrant future for the global market, wherein sustainability, quality, and consumer-centricity will signify key roles, impacting its growth trajectory.
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