Global automotive NVH materials market is expected to be value at over USD 10 billion by 2020. Industry growth can be attributed to increased demand for passenger cars and rapidly evolving aftermarket for automobiles. Asia Pacific accounted for over half of the global automotive NVH materials demand.
Increasing investments in automotive production, rising standards of living and greater disposable income among consumers are key growth factors for the industry. Vehicle manufacturers are highly concentrating on cabin sounds, engine vibrations and suspension feedback of vehicles in order to improve the overall ride quality. NVH materials therefore are expected to register gains from this trend over the forecast period.
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Customers’ buying decision has also rapidly evolved from solely being influenced by fuel economy of vehicles to ride quality & luxury. Since NVH materials are majorly used to enhance such qualities of vehicles, the industry is expected to benefit from this trend in future.
On the basis of application, the industry is segmented in to absorption and insulation. Absorption has been the dominant segment and accounted for majority of the industry volume in 2014. Traditional materials used for absorption of noise, vibration and harshness in automobiles include thermoplastic polymers, rubbers and engineering plastics.
Rubbers have been used primarily for vibration control and the most commonly used materials include synthetic rubbers, EPDM and NMR. Over the recent past, there has been an evolution in terms of engine performance. Since, increased performance leads to greater vibrations in the engine, thereby requirement for rubbers for vibration absorption shall increase over the forecast horizon.
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Besides rubbers have excellent physical properties such as high density, high heat resistance, and weather resistance which makes these combinations an ideal material for NVH in non-under the hood applications. Another NVH material gaining importance in absorption application is polyurethane foam sheet because of similar properties. So it can be inferred that because of the unique physical and chemical properties of rubber and related materials used in absorption application the global industry shall achieve gains in terms of growth.
On the basis of vehicle type the NVH materials market is segmented into passenger cars, buses, heavy commercial vehicles and light commercial vehicles. Passenger cars were the leading segment followed by heavy & light commercial vehicles. One of the major factors contributing towards passenger cars’ growth in the industry is the sheer volume of sales compared to other types of vehicles.
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