The global baby wipes market is expected to value at USD 6.8 billion by 2027 at a CAGR of 5.2%, according to new report by Grand View Research, Inc. Rise in number of working women, growing rate of pediatric population and change in lifestyle of millennial is expected to influence the market growth.
Rise in expenditure on baby care products and high adoption of quality hygiene practices plays a pivotal role for market development. In addition, growing awareness among parents for quality parenting is expected to create a niche market for baby wipes. The use of baby wipes results in benefits such as bacteria and odor control thereby increasing the adoption among young parents. It also helps in reducing rashes and skin irritation which is a common occurrence in infants and crawling babies.
Manufacturers are now focusing on biodegradable, sustainable and eco-friendly products for end-use. Even consumers prefer biodegradable baby wipes wherein natural ingredients are used predominantly. For instance, aloe vera wipes are highly prominent among consumers and they are preferred for new born babies that keeps the skin intact from any infection. In terms of market share, the organic baby wipes have gained a huge momentum and expects to grab a huge consumer share in the near future.
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Covid-19 Effect:
The Covid-19 pandemic has affected the global supply chain and quality baby products are considered one of the essentials. The demand for baby wipes grew in the first quarter of 2020 as consumers preferred stocking of baby care products amid the lockdown norms and government regulations to contain the pandemic. The demand is expected to enlarge as the population is growing along with the need for quality care.
Further Findings From The Report Suggest:
Dry wipes product is expected to account for a significant share in the following years. Product innovation is anticipated to contribute in a high market growth
Asia Pacific is the fast growing region and anticipated to account for a high market share. Contribution of social media campaigns and presence of e-commerce retailers are likely to encourage market demand
In terms of distribution channel, e-commerce scores high and emerges in a leading position attributing to wide availability of a wide range of baby wipes with different brands
Baby product manufacturers are emphasizing on innovative products to enhance demand for baby hygiene and associated products
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Major Players:
The Himalayan Drug Company
Johnson & Johnson
Babisil Products Ltd
Cotton Babies Ltd
Farlin Corporation
Kimberly-Clark Corporation
Pigeon Corporation
Procter & Gamble Co
Unicharm Corporation
About Grand View Research
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 126 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 4126 analysts and consultants, the company adds 121200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 600 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.
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