Manufacturing journalist, Thomas R. Cutler, recently interviewed Visual Commerce leader Chris Beaudin of ATLATL Software. Beaudin discussed how COVID-19 is impacting the buying and selling process. The entire article can be read in The Evolving Enterprise.
Beaudin explained the number of companies reliant on online customer interact (B2C, B2B, D2C) is only growing during COVID-19. “The explosion of media and brand content has a direct connection to smartphones in our pockets. Access at all times has democratized information and exposed us to a competitive world of available options. Within today’s digital age, there are new demands on sellers. Instead of physical experiences, consumers prefer virtual ones. We consume through a screen, thus as sellers, we must think differently about how we present our products,” shared Beaudin.
ATLATL Software has taken a role as we evolved web-first shoppers, to the strong demand for visual experiences. A photograph would have sufficed in the past, but the consumer base is now more sophisticated with higher expectations.
Beaudin added, “No longer constrained by how static images and video control their viewing, the buyer has the ability to view and configure a product to best meet their expectations. This becomes possible through platforms like ATLATL Visual, which leverages a company’s product models to create buyer-centric interfaces for greater commerce experiences.”
The Evolving Enterprise is the new digital magazine bringing real-world applications for headline technologies such as Artificial Intelligence and Machine Learning.
About TR Cutler, Inc.
Thomas R. Cutler is the President and CEO of Fort Lauderdale, Florida-based, TR Cutler, Inc., the largest manufacturing communication firm worldwide with four dozen industry experts and thought leaders on staff. Cutler is celebrating the 21-year anniversary of the Manufacturing Media Consortium.
During COVID-19 Cutler is advising manufacturers, industrial leaders, supply chain professionals, and C-level executives how to best navigate Q2 2020, to have an amazing pipeline of sales and sales content for Q3 2020 and beyond.
Cutler has authored more than 7,000 articles for a wide range of manufacturing periodicals, industrial publications, and business journals. Cutler is the most published freelance industrial journalist worldwide, and more than 4200 industry leaders follow Cutler on Twitter daily at @ThomasRCutler.
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