Market Insight
Cold pressed juice refers to the juice extracting process that uses a hydraulic press to extract juice from fruit and vegetables, as opposed to other methods such as a centrifugal or single auger. Cold-pressed juices taste fresher retaining nutrients as compared to other conventional juice extracting methods used. Although been commercially produced since decades, the cold-pressed juice has recently acclaimed by the public, garnering huge popularity. The demand for cold-pressed juice is increasing compared to other juices due to its unique health benefits. This, as a result, is escalating its market on the global platform.
With the increasing awareness about the adverse effects caused due to the added sugar and other chemical preservatives in the juices, the demand for cold-pressed juice has increased in recent years and mostly from health-conscious consumers, as this method of juice extraction preserves nutrient content after juice extraction. Cold Pressed Juice Market is driven by the declining popularity and sales of carbonated drinks. This is expected to continue in the upcoming years as well. Cold-pressed juice manufacturers are selling juice through retail and e-commerce. In a way, the easy availability of these juices is increasing its sales due to the convenience of the purchase offered.
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Key Players Review
The highly competitive, cold pressed juice market appears to be widely expanded and fragmented characterized by the several small and large-scale companies operating the market. Well-established players incorporate strategic initiatives such as acquisition, partnership, collaboration, expansion, and product launch to gain a competitive edge and to maintain their positions in the market. Manufacturers are focusing on new product development initiatives and geographical expansion.
Key players leading the global Cold Pressed Juice Market include
- PepsiCo Inc.,
- Suja Life, LLC,
- CEDAR Juices,
- Liquiteria Inc.,
- Evolution Fresh,
- Bolthouse Farms Canada Inc.,
- Greenhouse Juice Co. and
- Hain Celestial Group among others.
Industry/ Innovations/ Related News:
January 19, 2019 –– Pressed Juicery (US), a cold-pressed juice company along with an athleisurewear brand Terez hosted a Minnie mouse inspired fitness event open to the public, As part of Disney’s continued celebration of Mickey Mouse and Minnie Mouse’s 90th anniversary.
Disney was encouraging fans to #MinnieStyle with events in Los Angeles and New York and new collections launching both online and at retail and Pressed Juicery didn’t miss the opportunity to feature its new line of Minnie-inspired juices, which was a limited edition at the event.
At the event, attendees were the first to have the chance to sample Pressed Juicery’s new limited edition, created in celebration of Mini’s Birthday.
These featured juices were non-GMO and with no added sugars. These juices will be available at all 70+ Pressed Juicery locations nationwide as well as online stores at pressedjuicery.com starting from January 22.
January 03, 2019 – 7-Eleven Inc. (US), an international chain of convenience stores announced the expansions of its organic cold-pressed juice portfolio with the launch of three new single juice varieties.
The new flavors of its 7-Select GO! Smart organic cold-pressed juice is available in 100% single juice varieties. These unusual varieties of juices aren’t typically found in every grocery and convenience store.
Industry Segments:
MRFR has segmented its analysis into four key dynamics for enhanced understanding.
By Type : Fruits, Vegetables, and Blends among others.
By Category: Conventional and Organic among others.
By Distribution Channel: Store Based and Non-store Based among others.
By Regions: Europe, North America, APAC, and the Rest-of-the-World (RoW).
Regional Analysis:
The North American region accounts for the dominating market for cold pressed juice, globally, holding the largest market share. Factors such as the rising adoption of these juices made using the cold pressed process by the vast consumers base and the wide-spread awareness of the health benefits of these juices. Increasing uses of these juices in various industries especially in food & beverages and personal care products is projected to stimulate the market growth in the region during the forecast period.
The European region accounts for the second largest market for the Cold Pressed Juice Market, slicing a substantial market share. Increasing consumption of natural products in food & beverages is considered to be the key force fostering the market growth in the region. The market is also anticipated to witness a decent increase over the forecast period due to the early adoption of new products. European countries such as the U.K., Germany, and France backed by the increasing demand for organic and green label convenience foods products foster the market growth majorly.
The Asia Pacific is emerging as a profitable market for cold pressed Juice owing to the ample availability of feedstock required in the production of these juices. The massive growth of the fitness and cosmetic industry in developing nations of Asia Pacific is a key driving force increasing the market size in the region.
The market is projected to grow tremendously during the forecast period. Moreover, the presence of various developing economies such as India, China, and ASEAN countries are providing extra demand for these juices made using the cold press process. The mounting growth of this market in India and China are also anticipated to be one of the significant drivers escalating the market in the Asia Pacific region.
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