The global diaper rash cream market is estimated to attain USD 2.2 billion, by 2025, and is projected to grow at the CAGR of 6.6% from 2019 to 2025, according to a new report by Million Insights. The growing focus on hygiene and health of the infants is mainly propelling the market growth. Additionally, the growing skin care problems among toddlers and infants are projected to increase the demand for the product in the next few years.
The infant category products are projected to grow at CAGR of around 6.7% over the forecasted period. The growing consumer awareness in India, China, and Vietnam about baby care is expected to boost the market growth. Moreover, the rising demand for chemical-free and organic products is also gaining traction among consumers.
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For example, in 2016, the Hindustan Unilever introduced a variety of products such as baby wipes, rash creams, lotions soaps, and shampoo. These product innovations are projected to propel the demand for the product.
In 2018, Europe has dominated the market with a share of over 31.0% in the overall market. Key companies in the market engage in acquisitions & mergers and new products to increase their sales. The growing demand for organic products is also expected to bolster the product demand.
For example, in 2018, the Beiersdorf Inc. has launched skincare creams under the brand Nivea for babies. These products are enriched with seed oils, almond oil which offers better nourishment to baby skin. All these health benefits are expected to foster the demand for the product in the coming few years.
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Further key findings from the report suggest:
• Based on the product, organic products are estimated to attribute for over USD 740 million by 2025.
• Europe led the market with market share of over 31.5% in the year 2018.
• Asia Pacific is estimated to grow at the CAGR of over7.1% over the forecasted period.
• Major players in the diaper rash cream market are Bayer AG; Unilever; Johnson and Johnson; Beiersdorf Inc.; The Honest Company, Sebapharma GmbH; The Himalaya Drug Company and Tubby Todd Inc.
Million Insights has segmented the global diaper rash cream market based on product, end user, distribution channel, and region:
Diaper Rash Cream Product Outlook (Revenue, USD Million, 2015 – 2025)
• Organic
• Conventional
Diaper Rash Cream End User Outlook (Revenue, USD Million, 2015 – 2025)
• Infant
• Adult
Diaper Rash Cream Distribution Channel Outlook (Revenue, USD Million, 2015 – 2025)
• Offline
• Online
Diaper Rash Cream Regional Outlook (Revenue, USD Million, 2015 – 2025)
• North America
• U.S.
• Europe
• U.K.
• France
• Germany
• Asia Pacific
• China
• India
• Central & South America
• Brazil
• Middle East & Africa
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