The global fortified energy bar market is estimated to take an impressive growth trajectory over the forecast period. This can be owed to the upscaling awareness towards nutrients such as fat, proteins, and carbohydrates. In addition, the sports nutrition industry is also likely to play a significant role in the growth of the fortified energy bar market over the assessment period. In addition, advancements in the product development, coupled with technological innovation are observed to provide higher traction to the global fortified energy bar market.
Apart from that, owing to the busy lifestyles, consumers are moving towards the adoption of convenience foods and easy to consume products. Since fortified energy bars are known to be nutritious and are travel friendly, the consumers are expected to start adopting fortified energy bars extensively, hence fueling market growth. Energy bars are considered to be supplemented with high quality cereal, dry fruits and other fruits. This is meant to target people who need a quick bite that gives with energy such as athletes in marathons, triathlons and others. Fortified foods refer to products that are high in minerals and vitamins as they are added to the bar to increase the nutritional value of the same.
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Fortified energy bars provide fats, carbohydrates, minerals, among other nutrients and hence are also preferred over other types of easy to eat food products by health conscious populace. A growing level of awareness towards health and the development of healthy eating habits is anticipated to trigger faster market growth over the forecast period. Additionally, fortified energy bars serve as a great snack for children when they are snacky during the evenings. Parents are increasingly moving towards providing children with such bars to elevate their intake of nutritious food and maintain their energy throughout the day.
Market key Players :
Clif Bar & Company (U.S.)
General Mills Inc. (U.S.)
Atkins Nutritionals
Quest Nutrition LLC (U.S.)
Kellogg Company (U.S.)
McKee Foods Corporation (U.S.)
Quaker Oats Company
Market Segmentation
The global fortified energy bar market is studied for a segmentation that is based on type, application, and region. Such segmentation was conducted by the researchers to attain the minutest trends and details that are bound to change the decision making process or influence the decision in a major way. Hence, the segmentation of the global fortified energy bar market is conducted on the basis of type, application, and region. Based on type, the global fortified energy bar market is segmented into fruits, nuts and seeds, sweeteners, and cereal. Based on application, the global fortified energy bar market is segmented into fat, proteins, carbohydrates, and minerals.
Detailed Regional Analysis
The global fortified energy bar market has been studied for the geographical segments of North America, South America, Asia Pacific, Europe, and the MEA. North America was in dominance at the beginning of the forecast period. The regional market for fortified energy bar market is also estimated to rule over the forecast period. This is attributable to the increasing awareness towards healthy food habits and rising disposable income of consumers. Europe is likely to follow on the path trailed by North America and garner the second position in the global fortified energy bar market.
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