Industrial journalist, TR Cutler recently discussed the frequent missteps during company acquisitions which can spell disaster in the June issue of Manufacturing Outlook magazine. Cutler interviewed Yoav Kutner, CEO of OroCommerce. Kutner shared, “The customers from the acquiring and acquired company must have a seamless experience. The customer is less interested in the acquisition than the ease and familiarity with which orders may be processed.”
The expectation of continuous revenue streams from a blended organization creates potential landmines unless the technology includes a well-thought evaluation for B2B eCommerce integration. (In some cases, the company being acquired may not have a digital presence at all.) The decision to acquire a company must be made based on financial considerations since the industrial sector is increasingly digitized.
Various methods of different distribution models are utilized creating best-practice policies and rules. Kutner believes, “Very few technologies can successfully support M&A growth. Some fundamental things are usually lacking such as having both customers, pricing, and product data all in one system (CRM + Commerce). Frequently, the ability to support multiple organizations under one platform (and one license) is not accomplished with cost-efficiency.”
A good B2B eCommerce platform can be so much more than just a webshop. The complexities of B2B trade is the foundation of technology; it advances M&A activity a long way while demolishing boundaries. Consolidating systems without disrupting customer experiences, even improving them, is the required course for long-term growth.
Jacket Media is the parent company of Manufacturing Outlook magazine. The publication highlights current manufacturing trends.
Thomas R. Cutler is celebrating the 24-year anniversary of the Manufacturing Media Consortium, a group of 9000+ editors, journalists, freelancers, economists, addressing the industrial sector. Cutler and his team work to track the industrial sector trends which includes manufacturing, distribution, supply chain, robotics, technology, Industry 4.0, IIoT, and much more.
Cutler has personally authored more than 8,000 articles for a wide range of leading manufacturing periodicals, industrial publications, and business journals. He was recently named the Most Influential Supply Chain Journalist by AI Global Media. Cutler is the most published freelance industrial journalist worldwide, and over 5200 industry leaders follow Cutler on Twitter daily at @ThomasRCutler.
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