February 24, 2020 – CRI Genetics, a top competitor in DNA testing, was founded in 2016 by a Harvard geneticist. Through the combination of DNA sequencing and breakthrough research, the company endeavors to rebrand the way people see genetics. CRI Genetics is known for its detailed health reports that cover genetic traits such as caffeine metabolism, peanut allergies, and Vitamin B Absorption. This week, CRI Genetics released its latest health report on freckles, and the beauty industry was all ears.
CRI Genetics continues to impact industries outside of genetics with its newest health report that focuses on freckles. The report details the main causes of freckles (melanin overproduction and ultraviolet (UV) radiation sensitivity) and how some people with different gene variants can develop freckles more readily than others without those variants. Furthermore, it lists other characteristics that are commonly associated with freckles such as lighter skin and higher risk of damage from UV light.
Those who take the CRI Genetics genetics test can now see if they are more likely to develop freckles and whether they are at higher risk of UV damage. One of CRI Genetics’ leading researchers, Hannah Gerard, stated, “Now that our customers can tell if their skin naturally produces more pheomelanin, a type of melanin, they can take action to prevent freckles if they so choose.”
What Gerard means is that through genetic testing, CRI Genetics customers can take the health of their skin into their own hands. Based on their results, they can determine what action is needed to pursue a healthier lifestyle. “More importantly,” said Gerard, “those customers will know if they’re at higher risk of UV damage and can start protecting their skin from the sun sooner rather than later.” The CRI Genetics report on freckles could revolutionize skincare products by changing the overall outlook of skincare strategies. Numerous high-quality skincare and beauty products focus on targeting blemishes and freckles after they appear on the skin. Many skincare products tend to highlight treatment of the ‘effects’ of skin imperfections.
Acne products target acne, fine lines and wrinkles products target each of those issues respectively. However, very few products offer pre-emptive treatment because a majority of individuals don’t know whether they are more prone to developing fine lines or in this case, freckles. Yet, with genetics, as CRI Genetics’ latest health report demonstrates, there is a way.
Genetics takes the guesswork out of skincare. Individuals that once were unsure of their likelihood of being more at risk of UV radiation from the sun’s rays, now can have irrefutable evidence. Through a harmless mouth swab, they can get the answers they need within a couple of weeks. The freckles report could make skin and beauty companies reimagine their products to focus on pre-emptive skincare.
Past customer reviews (https://www.crigenetics.com/reviews.html) support the success of CRIGenetics’ health reports. The CRIGenetics team are happy to add another report to their growing list.
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