Light Media Holdings is taking Inspirational Media Content to A New Level; Expands Revenue-Generating Growth Opportunity From Inspirational Media Market
Light Media Holdings is an interesting company. They are also only the 2nd publicly-traded inspirational media company (with the other being Salem Media) on the market. Most important, though, this emerging conglomerate is well-positioned to capitalize on growth in a market it knows well: inspirational multimedia.
Since 1997, Light Media has successfully produced and distributed original content in inspirational multimedia – an estimated $9 billion market. The company’s long-running reputation as a provider of high quality, targeted media across diversified channels has earned Light Media the honor of being named the 20th radio/media conglomerate member of the prestigious RBR Media Conglomerate Index. Moreover, the NYU School of Business ranked Light Media as one of the Top 1000 media companies in the world.
Trading as a nano-cap stock on the OTC markets, shares of Light Media are catching the attention of investors interested in ownership in minority owned-companies, a topic discussed in Barron’s online publication. Shares in Urban One (NasdaqCM: UONE), a minority-oriented multimedia company, increased roughly 1079% since June to $15.57. Similarly, shares in American Shared Hospital Services (NYSE: AMS) and RLJ Holdings (NYSE: RLJ) have seen their share prices and volume increase substantially since the start of June. (share price percentage changes as of 7/10/20 closing market prices)
For its part, shares in Light Media are higher by roughly 392% since the start of June 2020 on substantially higher daily volume. (as of closing price on 7/10/20)
Market Opportunities In The Inspirational Multimedia Sector
Near-term, Light Media is focused on the untapped market opportunity in the inspirational multimedia space. This fragmented sector opportunity is ripe for consolidation: the U.S. Census Bureau estimates that more than 69,000 church locations need streaming media and online marketing solutions to reach their communities. Adding to this inherent need for inspirational media that uplifts, enlightens, and inspires is the ongoing COVID-19 pandemic, which has forced many communities of faith to shift to internet-only operations, such as live-streaming of services. This combination of factors leaves people of faith without a spiritual community when they may need it the most. Light Media, through its work in this sector, can help ministries remain a beacon of hope during an otherwise trying time.
With more than $1 trillion in buying power in the United States alone, the inspirational-based market represents a fertile seedbed for future opportunities. And with nearly 79% of African-Americans saying that religion is essential in their lives – compared to only 56% of U.S. Adults overall – the dollars are there to potentially sustain a high-revenue model for years to come.
Light Media Launches 102.1 and 105.5 The King Radio Channel
On July 1st, 2020, Light Media announced that it launched 102.1 “The King.” This channel is in addition to AM 1430 and 105.5 FM “The King,” serving the Top 10 Nielsen-rated Atlanta Market with a targeted media population of 5.5 million people. The channel will operate from the company’s downtown Atlanta studios and follow an Inspirational Gospel format. To listen live now, go to www.1021TheKing.com.
These new assets contribute to a growing asset base. Light Media Network now owns ninety-two internet domain names, three radio stations (in Metro Atlanta reaching 5.5 million residents), one TV network (INN on Comcast Cable Big South Region initially ), and a global marketing and distribution business segment. The addition of 102.1 “The King” is the latest milestone for the company and sets the stage for continued growth into the back half of 2020.
Light Media’s Inspirational News Network (INN) Targets Huge Market Opportunity
Last year, in a move to complete its 360-Light Media Network (audio-video-digital platforms/assets, coupled with distribution all under one unified roof), Light Media announced the launch of the Inspirational News Network (INN) – Stories That Inspire, on the powerful and
nationally-available Comcast Xfinity X1 on-demand video/TV platform. Light Media’s market research identified significant market opportunities from individuals who actively invest in and seek out products, services, news, and information that focus on motivational stories.
INN features news, business, health, finance, entertainment, and sports-related content focused on encouragement, discovery, and personal success. This 24-hour network provides a broad mix of original and existing programming that is designed to appeal to a diverse market of more than 40 million American citizens with an estimated annual purchasing power of over $2 trillion.
Anywhere in the United States, Xfinity X1 customers can tune in to INN at any time by speaking “Inspirational News Network” into their X1 voice remote, or by finding INN within the networks section of Xfinity On Demand.
A Strategy To Expand In 2020
Light Media Network is looking to expand its base during the remainder of 2020. The company has strategically fixed their attention on the company’s internet, digital, audio, and radio syndication channels to increase their ability to market and distribute inspirational music, apps, and videos.
As a part of that strategy, Light Media announced that it is strategically aligning with industry leaders and is eliminating the use of the term ‘Urban’ from all media and entertainment marketing within and throughout its global Light Media Network platform properties (terrestrial and digital). The company further pledged to deploy its strategic assets in full solidarity and support for iHeartMedia’s powerfully impactful—Black Information Network (BIN). Also effective immediately, the company’s assets are repositioned under a new unified genre umbrella hereafter referred to as “Inspirational Gospel”, covering the entire spectrum of diverse music that uplifts, enlightens and inspires 24/7.
The stage is set for growth going into 2021 and beyond. Light Media expects to leverage its strong relationships, marketing alliances, and media expertise to drive revenue growth. They are also looking to expand services to reach a global audience where they can create revenue-generating opportunities through influence, proprietary platforms, and targeted religious/inspirational content.
As a nano-cap, the stock brings risk. But, with a strong management team, a target market ripe with substantial growth opportunities, and recognized company infrastructure, Light Media has the potential to inspire significant investor attention.
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