The global Marketing analytics software market accounted to exhibit promising CAGR 12.25% across the forecast period through 2018 to 2026.
Market Insights
The explosive growth of media, digital devices, and software applications have provided organizations with unprecedented opportunities with harvested data. Organizations are leveraging data to offer value addition for customers, increase their satisfaction, and enhance their experiences & loyalty. Marketing analytics has come to play a central role as it makes data-driven marketing more efficient and effective. Marketing analytics involves collection, management, and analysis of data to obtain insights into marketing performance, maximize the effectiveness of instruments for marketing control and optimize organization’s return on investment (ROI). With nearly half of the world population on the internet, increasing connectivity has created global change in strategic thinking & positioning and created multiple new approaches and opportunities. Ability of analyzing consumer preference, buying patterns and other important criteria determining the growth prospects of certain products or services makes marketing analytics software key to successful returns in today’s highly competitive environment.
Overall Marketing analytics software market is segmented on the basis of application, deployment model and end-users. Marketing analytics software market is commanded by social media marketing primarily due to advanced internet technology and growing trend of applications including blogs, RSS and social bookmarking. Social media marketing analyzes social media sites to surge visibility on the internet and promote services and products. North America was the leading market for marketing analytics software in 2017, credited higher adoption for data-driven practices. In 2017, 42% of organization in North America is planning to increase the budget for big data solutions, while 48% plan to allocate more spending towards business intelligence, real-time customer and business analytics. Asia Pacific region has started to catch-up with rapid pace. Data and analytics capabilities moving rapidly towards the Asia Pacific region, especially towards highly adoptive markets such as China and India.
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The world has become animated about advanced analytics not only because of data size but also potential of impact is big. Although the industry is in transition stage and facing the inevitable challenges to realize large-scale benefits, it is growing with rapid technological development and proving its vitality across the several industrial verticals.
Table of content:
1. Preface
1.1. Report Scope and Description
1.1.1. Study Purpose
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Approach Adopted
1.3.4. Top-Down Approach
1.3.5. Bottom-Up Approach
1.3.6. Phase III – Expert Panel Review
1.3.7. Assumptions
1.4. Market Segmentation
2. Executive Summary
2.1. Global MAS Market Snapshot, 2017 & 2026
2.2. Global MAS Market, by Application type, 2017 (US$ Mn)
2.3. Global MAS Market, by Deployment Model, 2017 (US$ Mn)
2.4. Global MAS Market, by End-user, 2017 (US$ Mn)
2.5. Global MAS Market, by Geography, 2017 (US$ Mn)
3. Market Dynamics
3.1. Overview
3.1.1. Global MAS Market Value, 2016 – 2026 (US$ Mn)
3.2. Market Inclination Insights
3.3. Market Dynamics
3.3.1. Market Drivers
3.3.2. Market Restraint
3.4. Attractive Investment Proposition, by Geography, 2017
3.5. Market Positioning of Key Marketing Analytics Software Providers, 2017
3.5.1. Major Strategies Adopted by Leading Companies
4. Global Marketing Analytics Software (MAS) Market, by Application type, 2016 – 2026 (US$ Mn)
4.1. Overview
4.2. Social Media Marketing
4.3. Email Marketing
4.4. SEO Marketing
4.5. Pay Per Click (PPC) Marketing
4.6. Display Marketing
4.7. Video Marketing
4.8. Content Marketing
5. Global Marketing Analytics Software (MAS) Market, by Deployment Model, 2016 – 2026 (US$ Mn)
5.1. Overview
5.2. On-premises Deployment
5.3. Hosted Deployment
6. Global Marketing Analytics Software (MAS) Market, by End-user, 2016 – 2026 (US$ Mn)
6.1. Overview
6.2. Retail
6.3. Banking, Financial Services & Insurance (BFSI)
6.4. Education
6.5. Healthcare
6.6. Manufacturing
6.7. Travel
6.8. Hospitality
7. North America Marketing Analytics Software (MAS) Market Analysis, 2016 – 2026 (US$ Mn)
7.1. Overview
7.2. North America MAS Market Value, 2016 – 2026 (US$ Mn)
7.3. North America MAS Market, by Application type, 2016 – 2026 (US$ Mn)
7.4. North America MAS Market, by Deployment Model, 2016 – 2026 (US$ Mn)
7.5. North America MAS Market, by End-user, 2016 – 2026 (US$ Mn)
7.6. North America MAS Market, by Country/Region, 2016 – 2026 (US$ Mn)
7.6.1. U.S.
7.6.1.1. U.S. MAS Market, by Application type, 2016 – 2026 (US$ Mn)
7.6.1.2. U.S. MAS Market, by Deployment Model, 2016 – 2026 (US$ Mn)
7.6.1.3. U.S. MAS Market, by End-user, 2016 – 2026 (US$ Mn)
7.6.2. Rest of North America
7.6.2.1. Rest of North America MAS Market, by Component, 2016 – 2026 (US$ Mn)
7.6.2.2. Rest of North America MAS Market, by Deployment Model, 2016 – 2026 (US$ Mn)
7.6.2.3. Rest of North America MAS Market, by End-user, 2016 – 2026 (US$ Mn)
8. Europe Marketing Analytics Software (MAS) Market Analysis, 2016 – 2026 (US$ Mn)
8.1. Overview
8.2. Europe MAS Market Value, 2016 – 2026 (US$ Mn)
8.3. Europe MAS Market, by Component, 2016 – 2026 (US$ Mn)
8.4. Europe MAS Market, by Deployment Model, 2016 – 2026 (US$ Mn)
8.5. Europe MAS Market, by End-user, 2016 – 2026 (US$ Mn)
8.6. Europe MAS Market, by Country/Region, 2016 – 2026 (US$ Mn)
8.6.1. U.K.
8.6.1.1. U.K. MAS Market, by Application type, 2016 – 2026 (US$ Mn)
8.6.1.2. U.K. MAS Market, by Deployment Model, 2016 – 2026 (US$ Mn)
8.6.1.3. U.K. MAS Market, by End-user, 2016 – 2026 (US$ Mn)
8.6.2. Germany
8.6.2.1. Germany MAS Market, by Application type, 2016 – 2026 (US$ Mn)
8.6.2.2. Germany MAS Market, by Deployment Model, 2016 – 2026 (US$ Mn)
8.6.2.3. Germany MAS Market, by End-user, 2016 – 2026 (US$ Mn)
8.6.3. France
8.6.3.1. France MAS Market, by Application type, 2016 – 2026 (US$ Mn)
8.6.3.2. France MAS Market, by Deployment Model, 2016 – 2026 (US$ Mn)
8.6.3.3. France MAS Market, by End-user, 2016 – 2026 (US$ Mn)
8.6.4. Rest of Europe
8.6.4.1. Rest of Europe MAS Market, by Application type, 2016 – 2026 (US$ Mn)
8.6.4.2. Rest of Europe MAS Market, by Deployment Model, 2016 – 2026 (US$ Mn)
8.6.4.3. Rest of Europe MAS Market, by End-user, 2016 – 2026 (US$ Mn)
9. Asia Pacific Marketing Analytics Software (MAS) Market Analysis, 2016 – 2026 (US$ Mn)
9.1. Overview
9.2. Asia Pacific MAS Market Value, 2016 – 2026 (US$ Mn)
9.3. Asia Pacific MAS Market, by Component, 2016 – 2026 (US$ Mn)
9.4. Asia Pacific MAS Market, by Deployment Model, 2016 – 2026 (US$ Mn)
9.5. Asia Pacific MAS Market, by End-user, 2016 – 2026 (US$ Mn)
9.6. Asia Pacific MAS Market, by Country/Region, 2016 – 2026 (US$ Mn)
9.6.1. China
9.6.1.1. China MAS Market, by Application type, 2016 – 2026 (US$ Mn)
9.6.1.2. China MAS Market, by Deployment Model, 2016 – 2026 (US$ Mn)
9.6.1.3. China MAS Market, by End-user, 2016 – 2026 (US$ Mn)
9.6.2. Japan
9.6.2.1. Japan MAS Market, by Application type, 2016 – 2026 (US$ Mn)
9.6.2.2. Japan MAS Market, by Deployment Model, 2016 – 2026 (US$ Mn)
9.6.2.3. Japan MAS Market, by End-user, 2016 – 2026 (US$ Mn)
9.6.3. India
9.6.3.1. India MAS Market, by Application type, 2016 – 2026 (US$ Mn)
9.6.3.2. India MAS Market, by Deployment Model, 2016 – 2026 (US$ Mn)
9.6.3.3. India MAS Market, by End-user, 2016 – 2026 (US$ Mn)
9.6.4. Rest of Asia Pacific
9.6.4.1. Rest of Asia Pacific MAS Market, by Application type, 2016 – 2026 (US$ Mn)
9.6.4.2. Rest of Asia Pacific MAS Market, by Deployment Model, 2016 – 2026 (US$ Mn)
9.6.4.3. Rest of Asia Pacific MAS Market, by End-user, 2016 – 2026 (US$ Mn)
10. Rest of the World Marketing Analytics Software (MAS) Market Analysis, 2016 – 2026 (US$ Mn)
10.1. Overview
10.2. RoW MAS Market Value, 2016 – 2026 (US$ Mn)
10.3. RoW MAS Market, by Application type, 2016 – 2026 (US$ Mn)
10.4. RoW MAS Market, by Deployment Model, 2016 – 2026 (US$ Mn)
10.5. RoW MAS Market, by End-user, 2016 – 2026 (US$ Mn)
10.6. RoW MAS Market, by Region, 2016 – 2026 (US$ Mn)
10.6.1. Middle East & Africa
10.6.1.1. Middle East & Africa MAS Market, by Application type, 2016 – 2026 (US$ Mn)
10.6.1.2. Middle East & Africa MAS Market, by Deployment Model, 2016 – 2026 (US$ Mn)
10.6.1.3. Middle East & Africa MAS Market, by End-user, 2016 – 2026 (US$ Mn)
10.6.2. Latin America
10.6.2.1. Latin America MAS Market, by Application type, 2016 – 2026 (US$ Mn)
10.6.2.2. Latin America MAS Market, by Deployment Model, 2016 – 2026 (US$ Mn)
10.6.2.3. Latin America MAS Market, by End-user, 2016 – 2026 (US$ Mn)
11. Company Profiles
11.1. Adobe Systems Inc.
11.2. Fair ISAAC Corporation
11.3. International Business Machines Corporation
11.4. Oracle Corporation
11.5. QLINK Technologies Inc.
11.6. Experian PLC
11.7. Harte Hanks, Inc.
11.8. Pegasystems Inc.
11.9. SAS institute Inc.
11.10. Teradata Corporation
11.11. Microsoft Corporation
11.12. Mckinsey & Company
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