Market Highlights:
Cloud marketing is the method adopted by an organization to market their goods and services online with the help of integrated digital experiences, through which they are specialized for every single end user.
Marketing cloud platform can be used for journey builder, audience builder, personalization builder, content builder, analytics builder and marketing cloud connect. Organization use journey builder across email, mobile, social, advertising, and web. In addition, it provides a seamless customer experience across marketing, sales, and service. Audience builder refers to, build a single view of each customer by adding data from any source with healthy contact management. Organizations can use all of their data from any source like sales cloud and service cloud data, web analytics, and also offline data to expand their view of the customer. Complex data can be made manageable by using audience builder. With the help of audience builder raw data can be transformed into marketer friendly dimensions. Key features to personalize customer conversations can be quickly found at any size and in any channel.
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Major Key Players
- Adobe Systems Incorporated (U.S.),
- Salesforce.Com (U.S.),
- International Business Machines Corporation (U.S.),
- Oracle Corporation (U.S.),
- Cision Ab (Sweden),
- Hatchbuck (U.S.),
- Hubspot (U.S.),
- Etrigue Corporation (U.S.),
- Infusionsoft (U.S.),
- , Leadsquared (India)
The market players focus on technology innovation to keep themselves ahead of the curve. Other strategies devised by the players of the marketing cloud platform market for gaining prominence include acquisitions & mergers, expansion of product portfolios, post-deployment services, etc..
Regional Analysis
North America is expected to witness a significant growth and hold the largest market share during the forecast period. U.S and Canada are anticipated to drive the growth of the marketing cloud platform market in North America owing to the presence of a large number of established key players such as Adobe Systems Incorporated, Oracle Corporation, Salesforce.Com and International Business Machines Corporation among others. Also, U.S. is leading the market in North America due to the rising demand for content marketing in the region. Also, due to fall in the use of native applications and considerable shift towards the adoption of marketing automation and content marketing via visual and video content are expected to drive the growth of marketing cloud platform market. Marketing cloud platform market in Asia Pacific is expected to grow at a substantial CAGR during 2017 to 2023 due to rise in IT solutions and growing demand small and medium enterprises in China and India in the region. Whereas, the Europe market for marketing cloud platform is expected to grow at a considerable CAGR (2017-2023).
Segmentation:
Marketing cloud platform market for segment on the basis of Platform, Solution and End-User
Marketing Cloud Platform Market by Platform:
- CRM
- Cloud-Based
- SaaS-Based
- B2B Cloud
Marketing Cloud Platform Market by Solution:
- Integrated Solution
- Digital Marketing Solution
Marketing Cloud Platform Market by End-User:
- Travel
- Retail
- Financial Services
- Life Sciences
- Technology
- Media & Entertainment
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Intended Audience
- Investors and consultants
- System Integrators
- Government Organizations
- Research/Consultancy firms
- Technology solution providers
- IT Solution Providers
LIST OF TABLES
Table 1 Marketing Cloud Platform Market, By Platform
Table 2 Marketing Cloud Platform Market, By Solution
Table 3 Marketing Cloud Platform Market, By End-User
Table 4 Marketing Cloud Platform Market, By Region
Table 5 North America Marketing Cloud Platform Market, By Platform
Table 6 North America Marketing Cloud Platform Market, By Solution
Continued….
LIST OF FIGURES
Figure 1 Research Solution
Figure 2 Marketing Cloud Platform Market: By Platform (%)
Figure 3 Marketing Cloud Platform Market: By Solution (%)
Figure 4 Marketing Cloud Platform Market: By End-User (%)
Figure 5 North America Marketing Cloud Platform Market, By Platform (%)
Figure 6 North America Marketing Cloud Platform Market, By Solution (%)
Continued….
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