Market Overview
Global Organic Drinks Market is expected to exhibit a strong 7.1% CAGR over the forecast period from 2019 to 2024, according to the latest research report from Market Research Future (MRFR). The MRFR report provides readers with a comprehensive coverage of the major factors affecting the global organic drinks market, including the market’s leading drivers and restraints. Key economic factors working in the background to enable growth of the organic drinks market are also assessed in the report. The major players operating in the global organic drinks market are also profiled in the report to provide readers with a clear overview of the market’s competitive landscape. According to MRFR, the global organic drinks market is expected to grow to a valuation of USD 38 billion by 2024.
Organic drinks are drinks sourced from organic, plant-based products. The organic craze has hit the food and beverage industry in a big way in the last few years, with leading food and beverage producers making a beeline to come up with innovative organic products to cater to the new and expanding customer demographic looking for exclusively organically produced foods and beverages. This has had a major impact on the global organic drinks market, with alcoholic as well as non-alcoholic beverages being made organic on a regular basis. The growing demand for organic drinks in the category of fruit juices and other fruit-based drinks is likely to be a major driver for the global organic drinks market.
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The growing demand for organic alcoholic beverages such as beer and wine are also likely to be a major driver for the global organic drinks market over the forecast period. Organic beers and wines are a fairly recent addition to the plethora of organic products currently on sale but have captured a strong share in the alcoholic beverage industry due to their growing popularity.
Competitive Analysis
Leading players in the global Organic Drinks Market include Parkers Organic Juices Pty Ltd., Alnatura Produktions & Handels GmbH, The WhiteWave Foods Company, Republica Coffee, Nutrition & Sante Iberia SL, PepsiCo Inc., James White Drinks Ltd., Bison Organic Beer, the Better Drinks Co., Purity Organic LLC, Danone SA, the Coca-Cola Company, Suja Life LLC, and Hain Celestial.
In October 2019, a new organic oats-based beverage, called Oath, was announced for launch in the U.S. The proteins in Oath are sourced from organic almonds, oats, and pumpkin seeds, among others.
The same month, Carlton & United Breweries added a new organic variant to its Pure Blonde range of beers. In the hopes of disrupting the organic beer market with innovative commercialization and marketing, the company has released the recipe for the organic beer for public viewing, allowing consumers and even other competitors to prepare the organic Pure Blonde beers.
Segmentation
The global organic drinks market is segmented on the basis of type, packaging type, distribution channel, and region.
By type, the global organic drinks market is segmented into alcoholic and non-alcoholic drinks. The alcoholic organic drinks segment is further sub-segmented into wines and others. The non-alcoholic organic drinks segment is further classified as coffee and tea, juices and nectars, and others.
By packaging type, the global organic drinks market is segmented into bottles, cans, and others.
By distribution channel, the global organic drinks market is segmented into store-based and non-store-based, with the former being further segmented into supermarkets and hypermarkets, convenience stores, and others.
Regional Analysis
North America is likely to dominate the global organic drinks market over the forecast period, followed by Europe and Asia Pacific.
The organic movement is mainly centered around North America and Europe, where the relatively easy availability of top-class food has led to various fads and fashions, including organic foods. The growing demand for organic beer in North America is also likely to be a major driver for the global organic drinks market. Asia Pacific is expected to exhibit the highest growth rate over the forecast period.
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