Santa Monica, CA, USA – August 07, 2023 – The third annual “Open Main Street” free community festival returns August 12-13 with a Pickleball Activation Area produced by Santa Monica Pickleball Center. Pickleball is the fastest growing sport in America with over five million players nationwide and this year, festival attendees will get a chance to observe, play, demo, and shop all things pickleball!
Four pop-up pickleball courts will be lined up on Main Street starting at Ocean Park Blvd. There will be pickleball pros, coaches, instructors, vendors, and players in attendance to present and assist attendees from any level of the sport. Attendees can receive free intro lessons, play live-ball, or even participate in open play. Spectators will also get to enjoy exhibition games with experienced, high-level players on Saturday and Sunday from 2pm – 4pm.
Visit Here: MAINSTREETSM.COM
Two of the people hosting the pickleball attraction are Jon Neeter and Julio Rivera. Neeter is the owner of The Santa Monica Pickleball Center which is now known as the top pickleball destination in all of Los Angeles. Rivera is the Director of Pickleball at the Center and is a known pickleball pro in several leagues as well as the current head coach of Major League Pickleball’s Orlando Squeeze, a title he has held since they entered the league in January of 2023.
Image Caption: Jon Neeter (Owner) | Julio Rivera (Director of Pickleball)
To celebrate National Pickleball Day on August 8th The Santa Monica Tennis Center has officially converted the exclusively offer pickleball and will only be using the title The Santa Monica Pickleball Center as of August 7th, 2023. The process of this transition has made international headlines with its grand opening in December of 2022. The center has been featured on KTLA, ABC, CBS, FOX, CNBC, TBS, Daily Mail, LA Times, and several upcoming Reality TV shows.
Over a half million dollars has been invested in the new facility, with the addition of four new lighted outdoor pickleball courts with top-of-the-line C&D nets and two thousand square feet of retail space which offers the largest and most-varied inventory of pickleball equipment in all of Los Angeles.
Open Main Street is a free festival August 12-13 from 12PM – 7PM on Main Street from Strand Street to Pier Avenue. The Santa Monica Pickleball Center is open seven days a week from 8am until 9pm. For more information visit https://www.SantaMonicaPickleballCenter.com
About Santa Monica Pickleball Center:
The Santa Monica Pickleball Center is a passion project of Jon Neeter and Julio Rivera, two seasoned professionals who have been involved in all aspects of the tennis and now pickleball community. Jon Neeter founded The Santa Monica Tennis Center in 2010 which has established itself as a leading sports and fitness facility in Southern California. Neeter, the owner of The Santa Monica Pickleball Center, is a former collegiate coach from Duke University and has been coaching tennis for more than twenty years. Julio Rivera has been a teaching tennis since 1990 and has become a beloved and well-known name in the tennis and now the pickleball community.
Rivera is an active member of the IPTPA (International Pickleball Teaching Professional Association) and is a Level One Certified Pickleball Instructor. Currently, Rivera is rated in the top 50 APP Senior Pickleball Pro. His coaching has been in high demand throughout Southern California for decades. Rivera, the Director of Pickleball at The Santa Monica Pickleball Center, and is also the current head coach of Major League Pickleball’s Orlando Squeeze, a title he has held since they entered the league in January of 2023.
About MSBIA:
Produced by the Main Street Business Improvement Association (MSBIA), in partnership with the Ocean Park Neighborhood Association (OPA) and City of Santa Monica, Open Main Street was created in 2021 (originally “Sharing an Open Main Street”) as a pilot program, to reimagine public spaces. In a post quarantine world, Main Street became the perfect backdrop for the community to come together safely, and enjoy al fresco dining, live music, and free activities.
MSBIA serves to promote over 200 restaurants, bars, retail shops, cafes, and service businesses, and values its reputation for hosting the city’s only street festivals and block parties that help drive traffic to local businesses.
Main Website: SANTAMONICAPICKLEBALLCENTER.COM
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