Social Media Analytics Market – 2018-2026
Social Media Analytics Industry:
Social media analytics are analytics tools mainly applied for making business decisions. These analytics gathers data from social media websites and analyzing that data. The most common use of social media analytics is to mine customer sentiment to support marketing and customer service activities. These analytics helps us in forming, understanding and lastly leveraging communities for societal activities and business offerings. Social media analytics are now widely used and are considered a major part of the business and as a marketing tool. Globally, all the major business is using social analytics to improve their products and services and also for gaining actionable insights on consumer’s perception and preferences. The utilization of social media analytics allows users to mine and decipher a vast amount of data from various social media platforms, such as Facebook, Twitter, and Instagram, among others.
Most of the social media sites have started from this region. Sites like Facebook and Twitter have maximum users from this region. With social media coming on smartphones also, the ease of using social media has increased. This huge market of users of social media has been noticed by the companies in the region and is using this medium to target their products at the users. Social media analytics has helped the companies accurately identify the users they want to target. With the social media growing further, the usage of social media analytics will only grow.
Social media has become an essential part of people. Governments, businesses and consultants depend entirely on social media for enhancing the customer experience. They interact with the consumers to promote their policies and products as well as facilitate different business transactions. These interactions leave traces of data, which can be analyzed to provide better services to customers as well as get preferences for particular products and services.
In the earlier days, brands participated or interacted with their customers online actively but totally ignored the information that resulted from the same. Now, most of the brands are capitalizing on the benefits of the social media data received by tracking the user behavior and interaction online.
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Top Key Players Of Social Media Analytics Industry:
Google Analytics
Adobe analytics
Sprout Social，Inc
Sendible
Iconosquare
Hootsuite Inc
Zoho Corporation Pvt
Falcon.io
Storyheap
Tailwind
TapInfluence
BuzzSumo
ShortStack(Pancake Laboratories，Inc)
Snaplytics
Scope of the Report
The social media analytics can monitor user behavior on many intricate levels apart from simply analyzing the number of likes, shares or comments on the brand’s social media pages. There are tools, now available, that can provide summaries of the same and more.
Social media analytics is a technique used to analyze such traces of data to generate insights for social and business uses. Social media analytics market is still on the path of becoming one of the most important measurement tools to run a business or execute any brand campaign. Many enterprises are yet to discover its true potential. With huge chunk of social media content exploding every second, social media analytics may become one of the most important tools for companies to make strategies and implement short term plans.
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Key Market Trends | Growth | Share | Sale | Revenue | Manufactures | Technology Component
DRIVERS
Adopting different analytical solutions and the penetration of social media are the major factors contributing to its growth. Penetration of smartphones is also one of the factors that is driving the market as most of the people are now increasingly accessing social media content on the devices.
RESTRAINTS
Lack of awareness of the various capabilities of the social media analytics tools and the unstructured nature of the data generated by conducting social media analytics are the biggest challenges of the social media analytics market. One must know what data to analyze in order to get favorable to the growth of the brands or businesses. Accessing few online user details could also be an issue given the various security concerns of the social media users. The authenticity of the data obtained could also be questioned and could not be relied upon entirely.
Social Media Analytics market is increasing gradually due to the growing usage of text analysis for refining customer experience and the development of image analysis solutions. Moreover, increased varied features and functions available on an analytics platform which makes customer demand for customized dashboards and other features within the licensed price.
The major driving factors for social media analytics are tremendously growing social media users and Increased focus on the market and competitive intelligence. With the evolution of digital technologies, people have started using social media mainly for online shopping, communication, and other social connectivity activities. These have encouraged enterprises to adopt social media analytics solutions to understand the needs and demand of users and profitability of their product. Off the 7.3 billion global population worldwide, social networking has 2.3 billion active users who have seen a rise of 176 million from 2016.
The key challenges are Lack of standard measures for social media analytics. Other challenges are lack of supportive technologies due to which legacy architecture cannot implement social media analytics and lack of expert IT personnel for social media analytics.
The Global Social Media Analytics Market is segmented based on End-Users, by end-users and by region. Based on End-Users, the global social media analytics market is segmented as Customer Segmentation & Targeting, Competitor Benchmarking, Multichannel Campaign Management, Customer Behavioral Analysis, and Marketing Management. Based on End-Users, the market is segmented as Media & Entertainment, Travel & Hospitality, IT & Telecom, Retail and Others (BFSI, Healthcare).
Based on regions, the global social media analytics market is divided into North America, Europe, Asia-Pacific (APAC), and Rest of the World (ROW). among these, North America has been leading the global social media analytics market. Several factors, such as the presence of a large pool of players and increasing partnership between them are influential behind the important growth of this regional market.
The major companies that provide Social Media Analytics are Oracle Corporation, Adobe Systems, Inc., IBM Corporation, SAP SE, Netbase Solutions, Inc., Hootsuite Media, Inc., Tableau Software, Crimson Hexagon, SAS Institute, and Salesforce.com Inc.
The study is a source of reliable data on:
Market segments and sub-segments
Market trends and dynamics Supply and demand
Market size Current trends/opportunities/challenges
Competitive landscape
Technological breakthroughs
Value chain and stakeholder analysis
Available Customizations:
With the given market data, We offers customizations as per the company’s specific needs. The following customization options are available for the report:
- Product Analysis: Product matrix, which gives a detailed comparison of the product portfolios of each company
- Geographic Analysis: Further breakdown of the European, Asia Pacific, and the Rest of the World segments into their respective countries for this market
- Company Information: Detailed analysis and profiling of additional market players (up to 5)
- Volume Data: Customization options for volume data (number of units sold) and customization options for volume data (number of tests)
- Opportunities Assessment: A detailed report underlining the various growth opportunities presented in the market
The report includes six parts, dealing with:
1.) Basic Information
2.) The Asia Social Media Analytics Speaker Market
3.) The North American Social Media Analytics Speaker Market
4.) The European Social Media Analytics Speaker Market
5.) Market Entry And Investment Feasibility
6.) The Report Conclusion
Table of Content: Social Media Analytics Market 2026
1 Study Coverage
2 Executive Summary
3 Breakdown Data by Manufacturers
4 Breakdown Data by Type
5 Breakdown Data by Application
…
11 Company Profiles
12 Future Forecast
13 Market Opportunities, Challenges, Risks and Influences Factors Analysis
14 Value Chain and Sales Channels Analysis
15 Research Findings and Conclusion
16 Appendix
Continued …
The key insights of The Report Research:
1.The report Research provides key statistics on the market status of the Social Media Analytics manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry.
2.The report Research provides a basic overview of the industry including its definition, applications and manufacturing technology.
3.The report Research presents the company profile, product specifications, capacity, production value, and 2018-2018 market shares for key vendors.
4.The total market is further divided by company, by country, and by application/type for the competitive landscape analysis.
5.The report Research estimates 2018-2026 market development trends of Social Media Analytics industry.
6.Analysis of upstream raw materials, downstream demand, and current market dynamics is also carried out
7.The report Research makes some important proposals for a new project of Social Media Analytics Industry before evaluating its feasibility.
Reasons to Purchase this Report:
* Analyzing the outlook of the market with the recent trends and SWOT analysis
* Market dynamics scenario, along with growth opportunities of the market in the years to come
* Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
* Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
* Market value (USD Million) and volume (Units Million) data for each segment and sub-segment
* Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
* Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
* 1-year analyst support, along with the data support in excel format.
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