According to The Insight Partners market research study of “Teeth Whitening Market to 2027 – Global Analysis and Forecasts by Product, and Distribution Channel”. The global teeth whitening market is anticipated to reach US$ 8,408.70 Mn in 2027 from US$ 5,857.61 Mn in 2018. The market is anticipated to grow with a CAGR of 4.2% from 2019-2027. The report provides the trends prevailing in the global teeth whitening market and the factors driving the market along with those that act as hindrances.
Strategic Insights:
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Report Coverage |
(Details) |
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Market Size Value in |
(US$ 5,857.61 million in 2018) |
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Market Size Value by |
(US$ 8,408.70 million in 2027) |
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Growth Rate |
(CAGR of 4.2% from 2019 to 2027) |
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Forecast Period |
(2019- 2027) |
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Base Year |
(2019) |
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No. of Pages |
(141) |
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No. Tables |
(55) |
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Segments covered |
(By Product; Distribution Channel, and Geography) |
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Regional scope |
(North America; Europe; Asia Pacific; Latin America; MEA) |
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Country scope |
(US, UK, Canada, Germany, France, Italy, Australia, Russia, China, Japan, South Korea, Saudi Arabia, Brazil, Argentina) |
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Report coverage |
(Revenue forecast, company ranking, competitive landscape, growth factors, and trends) |
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The dental procedure of bleaching teeth in order to whiten the appearance of teeth is termed as teeth whitening. There are several teeth whitening systems such as whitening toothpaste, rinses, over-the-counter gels, trays, strips, and other whitening products available in the market. These procedures can be carried out at home or at the dental clinic. The growth of the global teeth whitening market is attributed to the rising awareness for oral hygiene, increased adoption of home teeth whitening kits and technological advancements in teeth whitening products. However, side effects associated with teeth whitening is the major factor hindering the market growth.
Rising Awareness for Oral Hygiene to Drive Global Teeth Whitening Market Growth
The oral and dental hygiene is essential to prevent oneself from oral diseases. Good oral health can be achieved by maintaining good habits and hygiene. The increasing rate of teeth discoloration & other dental care issues that are affecting the people across the globe are bad breath, tooth decay and gum disease, extrinsic and intrinsic dental stains, dental caries, malocclusion, and others. Teeth discoloration can occur as a result due to surface stains, or due to changes in tooth material, or because of a combination of factors. The staining of the surface of the teeth is termed as extrinsic teeth stain. Extrinsic tooth stains are usually caused due to consumption of tobacco, frequent consumption of coffee, tea, wine, or cola drinks. Staining below the surface of the tooth is termed as intrinsic tooth staining. Furthermore, poor dental hygiene, like inadequate flossing or brushing, leads to tooth discoloration. Also, various diseases that affect the teeth enamel and dentin can result in tooth discoloration.
In order to increase awareness about oral hygiene and teeth whitening, many private and government organizations conduct conferences, surveys, and programs worldwide, in order to decrease the risks of oral diseases. For instance, the “International Conference on Cosmetic Dentistry and Teeth Whitening” is going to be held at Oslo, Norway, in June 2020. The conference aims at exchanging and sharing research results on the aspects of cosmetic dentistry and teeth whitening. Moreover, in June 2019, Teeth Whitening Day Conference by London Dental Specialists was conducted in London, England. In addition, the Dental Education Conference will be conducting its 25th International conference on Dental Education in July 2020 in Florence, Italy. The conference focuses on key topics like laser dentistry, nano dentistry, tooth whitening, pediatric dentistry, and others.
The COVID-19 has affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The COVID-19 crisis has overburdened public health systems in many countries and highlighted the strong need for sustainable investment in health systems. As the COVID-19 pandemic progresses, the healthcare industry is expected to see a drop in growth. The life sciences segment thrives due to increased demand for invitro diagnostic products and rising research and development activities worldwide.
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The global teeth whitening market, based on the product, is segmented into whitening toothpaste, whitening gels and strips, white light teeth whitening device, and other products. The distribution channel is segmented into offline sales and online sales. In 2018, the offline sales segment held the largest market share of the teeth whitening market. This segment is also projected to dominate the market in 2027 due to factors such as the growing number of small/private dental clinics, increasing dental clinic visits, and growing number of pharmacies and retail stores offering teeth whitening products.
Teeth Whitening Market: Competitive Landscape and Key Developments
Brodie & Stone, Johnson & Johnson Services, Inc., Colgate-Palmolive Company, Procter & Gamble (P&G), Unilever, GlaxoSmithKline plc, CCA Industries, Inc., Supersmile, Henkel, and Church & Dwight Co., Inc. among others.
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For instance, in October 2018, Church & Dwight acquired Water Pik, Inc. to expand their business. Oral care portfolio gives Church & Dwight a leading position in a growing category with tailwinds as the population ages and consumer interest in oral health continues to expand.
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