The global turf protection market is projected to reach USD 8.1 billion by 2028 from USD 6.4 billion by 2023, at a CAGR of 4.9% during the forecast period in terms of value. The market for turf protection by solution is experiencing growth due to the increasing demand for biological products due to increase in environmental awareness.
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Opportunity: Growing role of wheat protein in the pet industry
The pet food market is driven by two primary trends globally. These trends are premiumization and humanization. There is a growing trend of pet humanization as a “family member” among owners. Due to this, there is a rise in the demand for premium pet food with nutritional benefits, better digestibility, and improved ingredient quality for pets. Considering this changing human tendency, the major players, such as Crespel & Deiters Group (Germany), are offering wheat protein as an ingredient that can be incorporated in pet food products.
In dry dog foods and biscuits, wheat is a grain that provides high-quality carbohydrates. In addition to giving us energy for daily tasks, it also gives food the ability to be processed. Wheat is a major source of nutrients and offers a wide range of advantages. Wheat-based products offer holistic, wheat-based solutions for optimizing pet food because they are rich in starches, vitamins, minerals, trace elements, and fiber, which aid in the formation of balanced pet food products.
Adoption of foliar application is projected to drive the demand for turf protection market
Foliar segment refers to the application of fertilizer, herbicides, and other turf management products directly to the leaves of the grass plant. This method of application has become increasingly popular in recent years as it allows for more targeted and efficient use of inputs.
One way in which the foliar segment is helping to grow the turf protection market is by improving the effectiveness of turf management products. When applied directly to the leaves of the grass plant, these products can be absorbed more quickly and efficiently, allowing for faster results and better overall performance.
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Use of stress protection products in turf protection is expected to boost the market growth
Turf grass is an essential component of many landscapes, including golf courses, parks, athletic fields, and residential lawns. The demand for high-quality and resilient turf has increased in various applications such as sports fields and entertainment landscaping due to the benefits it offers. High-quality and resilient turf not only enhances the aesthetics of the landscape but also provides functional benefits such as improved playability, safety, and durability. However, turf grass can be subject to various types of stress, including abiotic and biotic stress. Abiotic stress refers to the non-living factors that can negatively affect the growth and health of turf grass, such as temperature extremes, drought, soil compaction, and exposure to chemicals. Biotic stress, on the other hand, is caused by living organisms such as pests, pathogens, and weeds. To protect turf grass from these stress factors, a variety of products and techniques are available.
North America is expected to dominate the market during the forecast period
Countries such as the US, Canada, and Mexico have been considered in this study. Turf protection refers to the use of various products and techniques to protect natural or artificial turf from damage caused by environmental factors, heavy foot traffic, and other factors. The demand for turf protection products and services is driven by several factors, including the increasing popularity of outdoor sports and recreational activities, the growing use of artificial turf in landscaping and sports fields, and the need to maintain healthy and attractive lawns and landscapes.
The demand for turf protection products and services is particularly strong in developed countries with large and growing sports and landscaping industries. For example, in the United States, the demand for turf protection products and services is driven by the popularity of sports such as football, baseball, and soccer, as well as by the growing use of artificial turf in residential and commercial landscaping. According to a report by the Sports & Fitness Industry Association, participation in outdoor sports and fitness activities in the United States increased by 4.9% in 2020, despite the challenges posed by the COVID-19 pandemic. This trend is expected to continue in the coming years, driving demand for turf protection products and services.
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