“Buying insurance for you and your family is a very personal thing. Let’s face it we are talking about health and death. Given that, I don’t understand why the insurance industry as a whole uses impersonal trade jargon that only alienates and confuses those consumers they want to serve. In particular Seniors,” states Frank Arbizu, President of Nevada Health Insurance Specialists.
Nevada Health Insurance Specialists work exclusively with Seniors in the Las Vegas and Henderson Nevada area. They have relationships with the major insurance companies for life, health and supplemental policies in Nevada. After listening to specific needs they research policies for every particular situation. Free insurance quotes are provided that allow Seniors to make an informed choice. Arbizu continues,
“For instance, I remember the days when doctors were doctors and nurses were nurses. When and why did the insurance industry feel the need to turn them into providers and practitioners?
“You don’t have health conditions anymore you have indications. The industry refers to hospitals as delivery systems. I don’t know whether I’m going to be treated or get shipped somewhere by FedEx!
“Being in the industry it is tough to keep up with the programs and the PPOs, and HMOs. But rest assured it will all be spelled out on your EOB! That cleared it all up!”
Jargon is unnecessarily complicated language generally used to impress, rather than to inform clients. Although special terms can be useful shorthand when used internally, but externally it can cause misunderstanding or alienation.
Arbizu continues, “As humans in a purchasing situation that is confusing, one of two things generally happen, we do nothing or possibly rush the purchase and make the wrong decision. Both could be costly.
“We can’t change how the major insurance companies speak to the mass market but we can change how we, as an agent/broker, explain things to Seniors.
“Our assignment is to put ourselves in the Seniors’ shoes. What information do Seniors need to hear in plain English? Then we act as interpreters by taking all the industry jargon and translate it back into simple everyday language.
“By explaining options to Seniors in everyday language, they have the opportunity to see all the choices that are available and make an informed decision for their specific situation,” concludes Arbizu.
For more information Frank Arbizu may be reached at 702-573-7766 or go tohttps://www.NevadaHealthSpecialists.com/